Performance of Top Social Networking Apps in New Zealand Q4 2024

In the fourth quarter of 2024, the top social networking applications on the unified platform in New Zealand showed varied performance trends. Here we explore the key metrics for each app, with data sourced from Sensor Tower.

Threads by Instagram, Inc. saw fluctuating weekly downloads, peaking at approximately 16.6K in late October. Active users exhibited a steady increase, culminating in around 465K by the end of December.

WhatsApp Messenger maintained a consistent download rate, with numbers hovering around 10K throughout the quarter. Active users grew steadily to reach about 2.6M by the end of the quarter.

Facebook from Meta Platforms, Inc. experienced a gradual increase in downloads, peaking at nearly 14.5K in late December. Revenue peaked at around $9K in mid-December, while active users increased to approximately 1.9M by the end of the quarter.

Messenger also from Meta Platforms, Inc. showed a modest increase in revenue, reaching $207 in the final week of December. Downloads saw a significant rise, peaking at about 13.2K in late December. Active users remained stable, around 2.2M throughout the quarter.

Finally, Telegram Messenger experienced a slight increase in revenue, peaking at $3.5K in early December. Weekly downloads remained consistent, with a peak of about 6.1K in early December. Active users saw a slight decline, ending the quarter at around 195K.

For more detailed insights and data on these applications, visit Sensor Tower.